Blink

Malcolm Gladwell

An art expert sees a ten-million-dollar sculpture and instantly spots it`s a fake. A marriage analyst knows within minutes whether a couple will stay together. A fire-fighter suddenly senses he has to get out of a blazing building. A speed dater clicks with the right person … This book is all about those moments when we `know` something without knowing why. Here Malcolm Gladwell explores the phenomenon of `blink`, showing how a snap judgement can be far more effective than a cautious decision. By trusting your instincts, he reveals, you`ll never think about thinking in the same way again.